Hacking Your Career Part 2 - Building a Brand

Building a Brand

I read recently that developing a personal brand is essential for the advancement of your career.

In a recent post (The Basics of Personal Branding) Brent Oznar highlighted the importance of building your own personal brand as a way to successfully market your skills.

In the same post he also detailed some of the first steps you can take to work towards this goal.

He states that " when most people enter the job market, they only have a product (their skills) – but no brand or marketing. As a result, their sales effort is hard as hell...."

I thought that the themes highlighted in this post really tie in nicely with the ideas I detailed in a previous post (Hacking your career).

In fact some of the points, such as: building really good material that people actually want to consume and material that shows you know what you’re talking about (blog posts, white papers, presentations, webcasts, podcasts, and books) are very similar ideas.

On-line there are many similar posts from such sites as Mashable and Forbes which re-enforce the points in Brent's post.

It seems to be a popular idea at present and I certainly think that there is value to be gained from following some of this advice.

I will leave it yourself to determine whether this approach could work for your circumstances.

I would be interested in hearing whether you have already started to build your own brand and what actions you have taken to market your skills and knowledge.

Thanks for reading. Good luck.

Mashable - Personal Branding

Forbes - Things you can do to build an awesome personal brand

Inc - 5 steps to build a personal brand

Me - Hacking your career - Part 1